Commercial Aviation Safety & Training
An RAeS Briefing Paper
A proposed predictive safety approach for Advanced Air Mobility be conducting innovative ‘pre-mortem’ investigations of forecasted accidents with a global lens to collate critical safety lessons and recommend actions now to prevent them from happening in the future.
I was privileged to be the lead editor for this months-long project by an Aerosociety task force of subject experts.
By William Cox
In a 2024 survey of over 10,000 consumers, 78% felt that ESG (environmental, social and governance) was important; 84% said that poor environmental practices alienate them from a brand or company, thus negatively impacting their purchases.[1]
As such, airlines too depend on convincing consumers that they are good at ESG.
China Southern (stock symbol ZNH) — one of the world’s largest airlines, which is also listed and traded on the New York Stock Exchange – ranks 16th in Yieldrive’s ESG analysis of 18 leading airlines.
The AI-based study shows that ZNH is less transparent than its western competitors both with respect to its ESG and financial data. The airline only reports on 7.63% of the ESG and financial indicators covered in the Yieldrive airline study. (Delta, by comparison, reports on 62%.)
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