By William Cox
In a 2024 survey of over 10,000 consumers, 78% felt that ESG (environmental, social and governance) was important; 84% said that poor environmental practices alienate them from a brand or company, thus negatively impacting their purchases.[1]
As such, airlines too depend on convincing consumers that they are good at ESG.
China Southern (stock symbol ZNH) — one of the world’s largest airlines, which is also listed and traded on the New York Stock Exchange – ranks 16th in Yieldrive’s ESG analysis of 18 leading airlines.
The AI-based study shows that ZNH is less transparent than its western competitors both with respect to its ESG and financial data. The airline only reports on 7.63% of the ESG and financial indicators covered in the Yieldrive airline study. (Delta, by comparison, reports on 62%.)